How we built a measurable lead-generation system for a regional elevator company — creating a repeatable path from local search intent to qualified enquiries.
Duebi Elevatori is a regional elevator installation and maintenance company operating in Italy. Their work spans residential buildings, commercial properties, and condominiums — a high-ticket, high-trust service where prospects have specific needs and a longer-than-average decision timeline.
The challenge: the business had no structured paid acquisition system. Enquiries came from word of mouth and referrals — reliable, but impossible to scale or control. There was no way to predict lead volume or influence cost-per-acquisition, and no tracking to measure what was working.
Elevator installation and maintenance is a high-intent service. People search for it when they have a real need — not when browsing. That intent exists in Google Search every day, in the right geographic area. The question was whether the business could capture it before competitors did.
The goal was clear: build a lead-generation system that generated qualified enquiries from local searches, tracked every conversion to its source, and could be scaled or reduced based on business capacity — not rebuilt from scratch each time.
Before any campaign ran, call tracking and form conversion tracking were connected to Google Ads — attributing every phone enquiry and contact form submission to the exact keyword and campaign that generated it. This was the non-negotiable foundation.
High-intent, long-tail searches were mapped separately from generic browsing queries. Searches indicating real purchase intent — "installazione ascensori [city]", "manutenzione ascensore condominio" — received dedicated ad groups with messaging matched to the specific service being requested.
Campaigns ran only within the geographic radius where Duebi Elevatori could genuinely accept new work — eliminating budget waste on enquiries from outside the service area that the business could not convert into jobs.
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