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Building a scalable campaign system for an international live-events business.
1,500+ concerts. 4 continents. One account that had to sell them all — automatically.
Explore how I've helped entertainment, ecommerce, cultural and service businesses improve campaign performance, fix tracking, automate repetitive work and make better growth decisions.
Managing advertising for 1,500+ concerts a year across 4 continents required a system, not a campaign. I built the architecture from scratch.
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Live
1,500+ concerts. 4 continents. One account that had to sell them all — automatically.
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Broken tracking across 7 markets. Germany spending €785 to return €4. Rebuilt from scratch in 90 days.
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Building a measurable path from visitor intent to confirmed ticket purchase — with tracking in place from day one.
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Communicating the urgency of an international peace-focused film festival to a global audience on a limited budget.
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Market research that had to influence inventory decisions before a single dollar of advertising spend.
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Creating a repeatable path from local search intent to qualified enquiries — with 100% of leads tracked from day one.
Read case studyEvery project here began with a specific problem that couldn't be solved by simply increasing the budget or running more ads.
Campaign production, tracking gaps, scale constraints, market prioritisation, lead quality — these are the problems I'm interested in. The paid-media work is the execution, not the strategy.
I help businesses identify what is limiting their advertising performance and build a more measurable path to growth.
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